Perimeter Editions

About

Menu




144 pages, 15 x 20.5 cm, section-sewn cold glue softcover with clear jacket
Perimeter Editions 126
ISBN: 978-1-922545-66-4
AU $59

PURCHASE HERE

Simone Gooch
Flowers in the Front Seat

Known professionally as Fjura – the Maltese word for ‘flower’ – Simone Gooch has always maintained a delightful tension between imperfection and splendour. Beginning her floristry practice in 2005 in Sydney, before establishing herself in London for several years, Gooch’s work ranges from hand-delivered gift flowers to large installations for major clients in fashion and design. Her second publication with Perimeter Editions – following the much loved collaboration with photographer Derek Henderson, Rosa, published in 2021 – Flowers in the Front Seat restages the beauty of Gooch’s arrangements against a backdrop that is firmly in the everyday.

Intricate and spontaneous in equal measure, these flowers appear lovingly buckled in, precariously propped up in cup holders, or occasionally, held steady by anonymous hands. Magnolias, gardenias, hydrangeas, and violas – all snapped colloquially on an iPhone – fill the grey, utilitarian interior of the delivery van, an occasional passerby punctuating the otherwise private images. Spanning more than ten years of work, this book elicits the informality of the camera roll, as different takes on the same image appear alongside each other; a new angle tried, better lighting captured. The image itself becomes an arrangement, tweaked and revisited, but never entirely perfected.

Flowers in the Front Seat acts as both a casual archive of Simone Gooch’s professional practice and an ode to the forgotten – but required – labour of florists. They are the couriers of precious cargo.


144 pages, 15 x 20.5 cm, section-sewn cold glue, softcover with clear jacket
Perimeter Editions 126
First Edition of 2000
ISBN: 978-1-922545-66-4
Publication date: May 2026
Printed by Wilco Art Books, The Netherlands
Published by Perimeter Editions
Naarm/Melbourne, Australia
Editors: Justine Ellis, Ash Holmes, Dan Rule
Design: Narelle Brewer for Perimeter Bureau
Lithography: Gaëlle van den Dool, Wilco Art BooksSimone Gooch founded Fjura in Sydney, Australia, in 2005 after working in the floristry industry for a decade. In 2015, she relocated the business to London, where she has garnered an international reputation and clientele for her studio-based practice, drawing on her passion for high-quality, seasonal and locally produced flowers, and highly considered installations and arrangements. Her clients include Aesop, Burberry, Cartier, Chanel, Gucci, Hermès, Loewe, Louis Vuitton, Prada and Sotheby’s, alongside various print publications, set designers and private clients.

For international wholesale and distribution enquiries, images and information, please contact Perimeter Editions, Melbourne:
hello@perimetereditions.com
+61 3 9484 8101

Newsletter Sign-Up